Strategies for impact businesses mark 2nd PPA Acceleration Program workshop

Market positioning strategies and a better understanding of its target audience were the pillars presented for the 15 ventures that seek to structure their businesses with socioenvironmental impact, in the first of the three days of great learning promoted by the 2nd Workshop of the Acceleration Program of the Partners Platform through the Amazon (PPA). Held in Belém (PA), the meeting continues until this Friday (26), with theoretical concepts and practical exercises on marketing, communication and price formulation aimed at companies with sustainable initiatives.

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