Provide a bridge between small-scale producers in Pará and consumers, from Pará or not, who reside in other states. This is the proposal of Tipiti, which seeks to enhance the production of riverine families and create outlets for their products, practicing fair trade.
In addition to food products such as peppers, jellies, flours, açai, coffee and cachaça [alcoholic beverages], Tipiti also works with handicrafts – buriti straw and natural paints, all involving five families distributed in four communities: Santarém, Atodi, Alter do Chão and Belterra.
Ingrid Ribeiro and Glinnis Da Rocha, Tipiti’s founders, started the business in 2015. Since its creation, the project has had the support of the Saúde e Alegria Project, has gone through the Pense Grande acceleration with Aliança Empreendedora and Fundação Telefônica Vivo and with Amaphiko – Red Bull. In the latter, Tipiti’s brand design, sales style and communication underwent reformulations, which generated a slight increase in sales and the expansion of relationships with possible partners in regions such as São Paulo, Brasília, Rio de Janeiro and Rio Grande do Sul.
At the beginning, Tipiti created a box with typical products from Pará – cachaça with Jambu, cupuassu sweet, beiju [manioc bread], tapioca flour, piracuí and a handicraft bowl – whose intention was to send it to other places in the country, helping people to ease the nostalgia for the state. However, the logistics led the partners to remodel the business, with other sales alternatives.
Today the products are sold at festivals, fairs, sightseeing tours, with companies and also on request.
The challenges include improving the areas of management, logistics and finance, in addition to improving product marketing and expanding Tipiti’s presence in other regions of the country.
Among the positive socioenvironmental impacts, the generation of income for family farmers, the conscious use of forest resources, the strengthening of the community and the preservation of their traditions and culture stand out.
Tipiti supports producers in pricing, creating new offers and product development/improvement.
“We exist to show that it is possible to develop within the Amazon without deforestation, without exterminating. Valuing the land, disseminating culture throughout the country and strengthening the development of new local production chains is the mission of our enterprise, based on social entrepreneurship”, says Glinnis, about Tipiti.
“Tipiti is a demonstration of the passion we have for our culture. Our uniqueness is that people taste the products the same way we consume them in Pará, without losing this quality”, says Ingrid.
STAGE OF BUSINESS
ABOUT THE BUSINESS
Company that sells agricultural products and handicrafts from small producers in the Santarém region. It seeks to enhance and promote local products.
WHAT DOES IT SOLVE?
Devaluation of the production of riverine families, below average price paid by middlemen, outflow of production, recycling of materials.
POSITIVE SOCIOENVIRONMENTAL IMPACTS
Income generation for family farming and traditional communities, in addition to helping families settle and preserving their traditions and culture. Work carried out with four communities around Santarém, benefiting 20 families. Support in pricing, development of new offers and creation of production and sales methods and goals together.
SUSTAINABLE DEVELOPMENT GOALS
DECENT WORK AND ECONOMIC GROWTH
SUSTAINABLE CITIES AND COMMUNITIES
RESPONSIBLE CONSUMPTION AND COMMUNITIES
Regional foods (manioc flour, tapioca flour, jambú pepper, jellies) and handicrafts (buriti straws and paints made in the communities). We work with partners to distribute products in Brazil. In Pará, the sale is carried out in festivals, tours and corporate gifts.
Visibility for small-scale rural producers, production flow, fair price, 80% reduction in the use of non-recyclable materials in the presentation of the final product, product improvement, socioenvironmental awareness, appreciation of family farming, dissemination of Para agriculture in other places.
DOES IT MAKE ITS PURPOSE CLEAR?
DOES IT MONITOR ITS IMPACT?
INGRID RIBEIRO DOS SANTOS E GLINNIS SUSAN SILVA DA ROCHA