rAção+

Manufacture and commercialize fish feed from local raw materials, reusing part of the organic waste generated by other productive chains, generating access to a product with a competitive price for small-scale family farmers. This is the objective of Ração+, created by Ronaldo Santana de Almeida in Presidente Figueiredo, in Amazonas, in 2014. The target audience is the small-scale, low-income producer in the region.

Ronaldo is an entrepreneur with experience in fish farming and started the business to solve a problem he felt personally: producing feed to raise his fish. About 80% of the cost of fish production was in the feed. Ronaldo tests the feed in his own fish farms, with the goal of supporting other farmers in reducing the cost of their products.

Thus, Ração+ promotes income generation for local communities – reducing the value of the ration in relation to the market -, the reuse of organic waste disposed of incorrectly in the environment and the valorization of local products.

The company already has productive and market experience, and is currently in the process of restructuring, seeking to acquire machinery, facilities, working capital and legal and environmental regularization. The focus for supply is the Metropolitan Region of Manaus

“Feed reaches 80% of the cost of fish production, and our goal is to provide the use of more natural products and reduce between 15% and 20% of production costs by adding good materials that are discarded in the garbage. I am looking to invest to reach 250 fish farmers in the region. Today I manage to produce 700 kg per day, selling a bag of 25 kg for BRL 45. The competitor sells it for BRL 50. The high protein bag is sold by the competition for BRL 130, and mine goes for BRL 70”, says Ronaldo.

X-RAY

RAÇÃO+

CITY/STATE

PRESIDENTE FIGUEIREDO - AM

DATE OF ESTABLISHMENT

MAR 2014

NATURE OF THE BUSINESS

INDIVIDUAL MICRO ENTREPRENEUR

MODEL

B2C

SIZE OF TEAM

1 COLLABORATOR

PATENT

NO PATENT

STAGE OF BUSINESS

PRE-SCALE

ABOUT THE BUSINESS

Manufacture and commercialization of fish feed with local raw materials, reusing part of organic waste generated by other productive chains.

WHAT DOES IT SOLVE?

Bottlenecks of access to feed at a competitive price to the small-scale family producer and inadequate destination of organic waste.

POSITIVE SOCIOENVIRONMENTAL IMPACTS

Income generation for local communities (fish feed up to 20% cheaper than in the market). Reuse of organic waste. Valorization of local products.

SDG

SUSTAINABLE DEVELOPMENT GOALS

ZERO HUNGER

DECENT WORK AND ECONOMIC GROWTH

RESPONSIBLE CONSUMPTION AND PRODUCTION

LIFE BELOW WATER

PRODUCT
Feed produced from alternative products with a focus on rural producers in the Metropolitan Region of Manaus and the environment.

RESULTS

The business has not generated any income yet.

IMPACT

DOES IT MAKE ITS PURPOSE CLEAR?

DOES IT MONITOR ITS IMPACT?

FOUNDER

RONALDO SANTANA DE ALMEIDA