Peabiru
Spin-off of Instituto Peabiru – which has been operating in the area for 20 years -, Peabiru Produtos da Floresta buys honey from family farmers, handling the logistics, processing, Federal Inspection Seal (SIF), sale and after-sale processes.
The business seeks to bring income to rural populations, especially women and youth, associated with greater pollination for agroforestry and ecological restoration, reducing deforestation.
In 2018, Peabiru commercialized, in a pilot project, 500 kg of honey, which enabled the understanding of purchase, storage, logistics and commercialization processes. The company has accumulated 12 years of experience working and relating with communities of the Instituto Peabiru in the chains of honey, oils from the Amazon and other regional products.
The commercialized honey is the only one in Brazil with the SIF certification, which allows it to be sold throughout the national territory and also export. With the work, it seeks to generate income for rural populations, with a special focus on women and youth, and contributes to the reduction of deforestation. It promotes training and direct monitoring with producers.
“In the territories in which we work, there are already relatively mature production processes and products with unique quality. At the same time, there are consumer markets for such products. What we are missing is the link between production and marketing,”says Hermógenes de Sá, executive director of the Instituto Peabiru.
In addition to honey, Peabiru Produtos da Floresta wants to sell four other types of Amazonian products: cocoa, oils, flours and beans.
What was said about the business
X-RAY
PEABIRU PRODUTOS DA FLORESTA
CITY/STATE
BELÉM - PA
DATE OF ESTABLISHMENT
OCT 2017
NATURE OF THE BUSINESS
PRIVATE LIMITED COMPANY
MODEL
B2B2C
SIZE OF TEAM
3 COLLABORATORS
PATENT
NO PATENT
STAGE OF BUSINESS
ORGANIZATION OF THE BUSINESS
ABOUT THE BUSINESS
Marketing of honey with added value. The only [honey] product in Brazil with registration with the Ministry of Agriculture (MAPA), through the Federal Inspection Service (SIF) for regular product marketing and the only one that can be exported.
WHAT DOES IT SOLVE?
Alternative sustainable income for family farmers and riverine families. Dependence on intermediaries and low market prices.
POSITIVE SOCIOENVIRONMENTAL IMPACTS
Income generation for rural populations – focus on women and youth. Pollination for agroforestry, ecological restoration and reduction of deforestation. Training and direct monitoring with producers.
SDG
SUSTAINABLE DEVELOPMENT GOALS
NO POVERTY
ZERO HUNGER AND SUSTAINABLE AGRICULTURE
GENDER EQUALITY
RESPONSIBLE CONSUPTION AND PRODUCTION
PRODUCT
Currently, the honey is sold at a price of BRL 50.00 per kilo in Belém (PA). It already has the SIF seal, which makes it possible to sell the product in other states.
RESULTS
With a pilot project, it sold about 500 kg of honey in 2018, which made it possible to understand the purchase, storage, logistics and commercialization processes. The company has accumulated experience through its work history and relationship with communities in the Instituto Peabiru’s 12 years of experience in the chains of honey, oils from the Amazon and other regional products.
IMPACT
DOES IT MAKE ITS PURPOSE CLEAR?
