Valuing family farming is the heart of Onisafra, a platform idealized by Macaulay Souza de Abreu when he was still studying agronomic engineering in 2015. He wanted to find ways to help producers to sell vegetables by eliminating intermediaries, connecting them directly to the consumer.
Initially, the project sought to connect small producers with large chains of buyers, such as supermarkets, restaurants, distributors, industrial kitchens and agro-industries. But the model soon proved to be ineffective and did not allow generating fairer income for farmers, due to aggressive purchasing policies of large supermarket chains.
Tests were then carried out with final consumers, to see how the dynamics of this direct relationship worked. And that was the business model developed, which today is running and already expanding.
Onisafra is a platform that manages the connection between farmers and the final consumer and also allows the creation of multi-stores. Any group of farmers or organizations that help farmers can create their own store within the platform, and the consumer can buy directly from them.
“Within our platform in Manaus, we have a production chain that brings together farmers linked to a farmers’ market, in partnership with the Amazonas Sustainable Development Agency. At least ten farming families participate in this market. And we had the pirarucu store, in partnership with the Amazonas Sustainable Foundation, developing work with the fishers in the Mamirauá region”, he describes.
Onisafra plans to open three more communities in Manaus, one of them organic, initially bringing together ten families of farmers certified by the Ministry of Agriculture. Thus, in Manaus alone, the platform will be working with up to 50 farming families. In Belém (PA), stores will also be launched, in partnership with the Pará Organic Association and a group of farmers from a city close to the capital, involving 20 families.
“We work with small and medium-scale farmers, based on fruit and vegetable production chains. In the northern region, we also operate with the agrobiodiversity chain, which is why we have many native products. We want to scale up our work. We have already noticed, with the results so far, that we have the potential to increase the income of these farmers by up to 30%”, evaluates Macaulay.
And the business also has other impacts. As the purchase is made in advance, the farmer only harvests what is already sold, thus avoiding the waste that would have resulted from taking a large amount of food to fairs and markets and keeping products that can wait a bit longer to be harvested in the ground.
The model also has an ‘educational’ effect: “We note that many consumers, especially in Manaus, do not understand the difference between what is produced locally and what comes from other places. This approach ends up allowing consumers to better understand their region and buy fresher, healthier and traceability products, because they know who produced it. And this relationship is good for farmers, because they understand the market demand better”.
What was said about the business
STAGE OF BUSINESS
ORGANIZATION OF THE BUSINESS
ABOUT THE BUSINESS
Platform that connects farmers and end consumers, with physical points in the city for delivery and removal of products.
WHAT DOES IT SOLVE?
Bottleneck in the marketing of family farming products at a fair price.
POSITIVE SOCIOENVIRONMENTAL IMPACTS
Valuing and adding value to regional family farming products (Manaus and surroundings), agroecological production and proximity to the producer/client. It generates a 30% to 40% increase in the sale of family farmers and predictability.
SUSTAINABLE DEVELOPMENT GOALS
RESPONSIBLE CONSUMPTION AND PRODUCTION
System that unites the consumer and the farmer (consumer communities). The solution is software. Today there are 20 active families working at two fairs in the city. When buying through Onisafra, consumers have savings of 10% to 20%.
Export of Brazilian products to 55 countries. Revenue of BRL 15 million/year and 15% of net margin. Strategy to access the assembled market and extensive expertise in international trade. ISO certification, complete team and very solid management processes.
DOES IT MAKE ITS PURPOSE CLEAR?
DOES IT MONITOR ITS IMPACT?
MACAULAY SOUZA, RAFAEL KULTEMBERG E DANIEL BANDEIRA