Can fashion generate positive socioenvironmental impacts? If it depends on Da Tribu’s work, the answer is yes.
Created in 2009 in Belém do Pará by artisan Kátia Fagundes, the company today is coordinated by her daughter, Tainah Fagundes, and works with the production of contemporary accessories – necklaces, rings, earrings and bracelets – with forest technology, valuing biodiversity and the environment through two inputs: cotton threads covered with latex and recycled paper.
The production of the raw material used in part of the accessories is provided through a partnership with the Extractive Community of Pedra Branca, located in the Environmental Protection Area of Cotijuba Island, in Pará. It is from there that the latex and the production of bundled threads for the creation of accessories from Da Tribu’s main collection – Pontear – come from.
Today, mother and daughter work together with two families that extract the latex, and also with a carpentry company that works in the production of wood finishes from residues from the manufacture of furniture. In addition, two or three other people assist in assembling the parts.
Between 2013 and 2015, Da Tribu worked together with the Paulo Fontelles/Mosqueiro settlement community in Pará, participating in the Encauchados de Vegetais da Amazônia project. In 2017, the community disconnected from the project, and Da Tribu started to work with the Pedra Branca Community.
Da Tribu has sold more than five thousand pieces through creative economy fairs, fashion shows and the brand’s e-commerce. “We seek to consolidate ourselves nationally as a company that positively impacts the Amazon and the fashion market. The sustainable accessories sector has responded well, and we are already studying the market for the production of bags, wallets and backpacks”, says Tainah.
The company already had a concept store, called Loja Morada, and developed six collections. Currently, the company works with two permanent lines – Pontear (which uses latex) and Sumos Solares (based on recycled paper). They participated in Minas Trend in 2015 and São Paulo Fashion Week in 2015 and 2017, integrating the Pop-up Showroom of copyrighted pieces.
Many awards were also won by Da Tribu, among which the Natura Amazônia Challenge – Business for the intact forest (2016), the Top 100 Sebrae Handicrafts (2016-2019), the Residence Access Award Campus Telefônica/Vivo + Aliança (2018 ) the Pandora Woman Entrepreneur Award 2018 and the PPA Entrepreneur Award, also in 2018.
What was said about the business
STAGE OF BUSINESS
ABOUT THE BUSINESS
Development of sustainable fashion accessories with forest technology (latex) through income generation for riverine families in Pará.
WHAT DOES IT SOLVE?
Reduce negative impacts of the textile industry (pollution and slave labor, for example) through sustainable fashion that values Amazonian biodiversity, rescuing local culture and generating income for riverine families.
POSITIVE SOCIOENVIRONMENTAL IMPACTS
The community participated in the process of creating and designing the brand and pieces, through an immersion process. Currently, the business works with only one family, but there is potential for expansion. The partner community was trained in sustainable forest management by local institutions, a process supported and monitored by the business.
SUSTAINABLE DEVELOPMENT GOALS
DECENT WORK AND ECONOMIC GROWTH
SUSTAINABLE CITIES AND COMMUNITIES
Accessories for women (BRL 120/126 average ticket) focused on São Paulo. Sale at specific events. Structuring E-commerce.
In the sales structuring phase, with sales of around BRL 62 thousand/year.
DOES IT MAKE ITS PURPOSE CLEAR?
DOES IT MONITOR ITS IMPACT?
TAINAH FAGUNDES PEREIRA E PEREIRA E KATIA FAGUNDES