Among the industries in the Medicilândia region, in Pará, CacauWay is the only one led by a cooperative – Coopatrans (Cooperativa Agroindustrial da Transamazônica). Created with the objective of increasing the income of the members, ensuring that the cacao beans produced by them were benefited on the spot, CacayWay has been producing Amazonian chocolates for ten years.
Coopatrans was founded in 2009 and in the following year it started operating a chocolate factory. Thus, it broke the paradigm of simply being a raw material supplier.
“The cooperative arose from the initiative of some farmers in the Medicilândia region, with the objective of preventing the cacao beans produced from passing through the hands of intermediaries and generating jobs in another state. Which is what happens a lot. We wanted to process the beans on the spot, generate more jobs and income for the local people”, says Hélia Félix, agronomist and cooperative engineer.
The mini industry started by Coopatrans to crush cacao beans soon seemed small. “With boldness”, as the entrepreneur defines, the group decided to produce chocolate: “Nobody knew how to make chocolate. We knew what it was like to produce beans. So, we learned. From 2010 to 2014 was the time we took to learn how to produce the right bean to make chocolate. It’s not just any bean. In 2014, we created a protocol, a quality standard for beans, to then produce chocolate”.
Since then, Cacauway has produced tablets, bars, truffles, cacao nibs, cocoa powder, among many other products, sold in physical stores in the state of Pará, in Santarém, Medicilândia, Altamira and Belém. But chocolate is also sold in several other states, in emporiums and stores – São Paulo, Paraná, Santa Catarina, Rio Grande do Sul and Rio de Janeiro – in addition to fairs and events.
The business managed to add 30% to 50% to the value of the beans, a percentage passed on to the cooperative members. It generated 20 direct jobs and more than 50 indirect ones. It also supports women artisans, who produce packaging for chocolates using the dehydrated cacao leaf and has a relationship with extractive communities in the Terra do Meio region, in Pará.
“We are very sure that the scenario is changing, that people’s conception is changing in relation to food, to know what chocolate is. They are more informed. We think of a future in which Cacauway is a major supplier of chocolate, Medicilândia is a major supplier of raw materials and that our cacao is all processed in the municipality, transformed into chocolate, and not sold as beans”, imagines Hélia.
What was said about the business
STAGE OF BUSINESS
ORGANIZATION OF THE BUSINESS
WHAT IS THE BUSINESS?
Cooperative of cacao farmers that has a small industry that processes the raw material (cacao) and transforms it into chocolate and byproducts.
WHAT DOES IT SOLVE?
Adding value with the processing of cacao beans and chocolate manufacture, generating employment and income, strengthening family farming and preserving the forest.
POSITIVE SOCIOENVIRONMENTAL IMPACTS
The cooperative contributes to improving the quality of life of supplier/cooperative families, seeks to value the raw material in the region, generates income and helps preserve the forest. It also supports female artisans to produce packaging using dried cacao leaves and has a relationship with extractive communities in the Terra do Meio/Pará region.
SUSTAINABLE DEVELOPMENT GOAL
GOOD HEALTH AND WELL-BEING
INDUSTRY, INNOVATION, AND INFRASTRUCTURE
SUSTAINABLE CITIES AND COMMUNITIES
PARTNERSHIPS FOR THE GOALS
Chocolate in different formats and compositions and cacao by- products. It offers the product to the final consumer and also raw material for confectioneries and chocolate makers.
30% to 50% of added value of the bean passed on to the members, 20 direct jobs and more than 50 indirect jobs generated.
DOES IT MAKE ITS PURPOSE CLEAR?
DOES IT MONITOR ITS IMPACT?
WAS IT ACCELERATED?
DID IT RECEIVED INVESTMENT?
ADEMIR VENTURIN E JORGE KAWAI