Promoted by the Partnership Platform for the Amazon (PPA), the program works with startups in Amazonas and Pará
From April 24 to 26, Belém (PA) will host the second Workshop of the Partnership Platform for the Amazon (PPA) Acceleration Program, an initiative that supports businesses with socioenvironmental impact in the region. With the participation of the 15 projects accelerated by PPA in Amazonas and Pará, the event will address important marketing, market and communication techniques.
The Acceleration Program started in February, with the inaugural workshop in Manaus. While the first was aimed at structuring business models and building indicators, this second meeting will focus on aspects such as the positioning of the company and the brand in the market, interaction with customers, pricing, distribution challenges and digital communication.
For the coordinator of the Acceleration Program, Ana Bastida, this workshop, as well as the other three organized by PPA, was designed based on the demand that the businesses reported to the Program team. The meeting’s approach will be to apply marketing and commercialization strategies in practice, with a deeper understanding of the four P’s of marketing (Product, Price, Place and Promotion).
“The workshop will have a very practical and business-oriented dynamic. The last day will focus more on business communication, with partners from O2 Filmes and Uni Amazônia, who will bring new communication tools for companies and also [explain] how to tell the story of their business, which is paramount”, says Bastida.
The businesses selected to participate in the Acceleration Program offer sustainable solutions for social or environmental issues in the areas of gastronomy, solid waste, fish farming, meliponiculture, handicrafts, agriculture, extraction and robotics. The 15 participants in the program are Da Tribu, 100% Amazônia, Awí Super Foods, Broto Tecnologia Agrícola, Coopmel, Chocolates De Mendes, Ecopainéis de Fibra de Açaí, Encauchados de Vegetais da Amazônia, Tipiti, Manaós Tech, Onisafra, Sustente Ecosoluções, Ração Mais, Peabiru and Manioca. Most businesses work with communities of family farmers, extractivists, riverine communities and indigenous people in their production chains, or even producing positive environmental impacts in the areas of solid waste, with reuse of organic waste.
“It is the first time that such a strong group of entrepreneurs and startups have come together to solve socioenvironmental problems in the Amazon from their own businesses. The solution to the deforestation is to develop innovative solutions for the region’s economy. The Amazon needs a new economy,” says Mariano Cenamo, executive coordinator of PPA.
The Partnership Platform for the Amazon (PPA) was created with the objective of leading the construction of innovative solutions for sustainable development in the Amazon with companies and the private sector, prioritizing investments in businesses with a social and environmental impact.
In practice, PPA acts in the incubation and acceleration of entrepreneurs, in carrying out strategic studies to expand investments and through partnerships between companies, communities and governments.
Currently, the executive coordination of the PPA is exercised by the Institute for the Conservation and Sustainable Development of the Amazon (IDESAM), the United States Agency for International Development (USAID), the International Center for Tropical Agriculture (CIAT), the Amazon Conservation Team (ECAM) and Instituto Peabiru.