Serras Guerreiras de Tapuruquara

Photos: Rogério Assis / ISA and Marcelo Monzillo / ISA

Community-based indigenous tourism is the foundation of the Serras Guerreiras de Tapuruquara business. Established in 2017, the initiative relies, directly or indirectly, on 13 indigenous communities in the region of the municipality of Santa Isabel do Rio Negro, in northern Amazonas.

The project is managed by ACIR (Association of Indigenous and Riverside Communities), which leads the operation with support and partnership from Garupa, the organization that operates the excursions.

After the approval of the National Policy for the Environmental and Territorial Management of Indigenous Lands (PNGATI) and the publication of Funai’s [Brazil’s National Indian Foundation] Normative Ruling regulating visitation activities in Indigenous Lands, the enterprise perceived an opportunity to develop indigenous community-based tourism and, with this, stimulate the maintenance of the space of the communities, their culture, the production of food and handicrafts and, at the same time, promote awareness of those who visit these communities and generate income.

The indigenous peoples of the Middle Rio Negro face problems of territorial and environmental management, such as generational conflicts, densification of territorial occupation, migrations to urban areas, in addition to external pressures and threats from illegal fishing, hunting and mining. Indigenous tourism, structured on a community-based model and associated with territorial management, has the potential to minimize these problems, offering opportunities for the sustainable development of the territory through income generation, improvement of self-esteem, cultural rescue and reducing violence in the territory.

Serras Guerreiras de Tapuruquara offers two itineraries, which include cultural practices and Amazonian experiences guided by the peoples of the Middle Rio Negro I and Middle Rio Negro II Indigenous Lands. The goal is for visitors to learn about the territory’s culture and diversity, experience other ways of life, and establish a greater connection with an indigenous territory and with the Amazon.

In the first two years of the initiative – 2017 and 2018 – eight expeditions were carried out, benefiting more than 100 families from the five communities directly involved – almost 500 people, of eight ethnic groups. The 13 communities associated with ACIR were also indirectly benefited by strengthening the Association and by monitoring the territory, carried out during the expeditions.

In 2019, five expeditions were carried out, one aimed at potential partners and customers, involving community-based tour operators, with the objective of forming a network of partners to include the initiative in the formal market.

The project was conceived by ACIR as a strategy to promote jobs and income generation in communities, especially for women and youth. “At the very beginning, 40% of women participated. Young people, much less. But we can already see that youth have come closer, seen results, and like the activity. And it is really an activity that greatly strengthens the association. I see the project moving forward, well organized, we know how to do it”, says Jaciel Rodrigues, a member of ACIR.

X-RAY

FINANCIAL SERVICES

DATE OF ESTABLISHMENT

JANUARY 2017

CITY/STATE

SANTA ISABEL DO RIO NEGRO - AM

NATURE OF THE BUSINESS

ASSOCIATION

BUSINESS MODEL

B2C

SIZE OF TEAM

89 COLLABORATORS

PATENT

NO

STAGE OF BUSINESS

ORGANIZATION OF THE BUSINESS

WHAT IS THE BUSINESS?

Experienced tourism enterprise operating in 13 indigenous communities.

WHAT DOES IT SOLVE?

Lack of opportunity to generate income within the territory, distancing young people from traditional knowledge and indigenous farming practices, invasion and threats in the territory.

POSITIVE SOCIOENVIRONMENTAL IMPACTS

Involvement of young people in tourism and in the discussions of the indigenous movement, opportunities for the sustainable development of the territory through income generation, improvement of self-esteem, cultural rescue and surveillance of the territory.

SDG

SUSTAINABLE DEVELOPMENT GOAL

ZERO HUNGER

DECENT WORK AND ECONOMIC GROWTH

NO POVERTY

GENDER EQUALITY

MARKET/PRODUCT

Tourist routes that contemplate cultural practices and Amazonian experiences guided by the indigenous peoples of the Middle Rio Negro I and Middle Rio Negro II Indigenous Lands.

RESULTS

Revenue of more than BRL 600 thousand in three years, 13 expeditions and reception of 118 visitors. More than 100 families have directly benefited.

IMPACT

DOES IT MAKE ITS PURPOSE CLEAR?

DOES IT MONITOR ITS IMPACT?

WAS IT ACCELERATED?

DID IT RECEIVED INVESTMENT?

FOUNDERS

ACIR, FOIRN, GARUPA e ISA

CONTACT