Prepare people for the economic, social and ecological challenges in the 21st century, with the Amazon as a platform for research, experience and learning. This is the proposal of Academia Amazônia Ensina (AAE), an initiative by Original Trade, a company incubated at INPA focused on the development of innovation for sustainability.
Created in September 2018 by João Tezza based on the idea of preparing students and professionals for the new skills of the future, AAE offers the Amazônia 21 Expeditions, immersive training courses developed to disseminate and debate issues related to sustainability.
The expeditions take place in two stages. The first, in the city of Manaus, promotes visits to strategic institutions, which allows access to specialists in several areas. In the second stage, a navigation experience is promoted, visiting preservation areas and riverside communities with activities that involve sensory experiences and contribute to a more comprehensive understanding of the region.
Thus, contemporary science, experiences in the Amazon, traditional knowledge, interactivity and content generation constitute a pedagogical approach aimed at innovation, awareness, personal, academic and professional growth.
“My understanding is that education is impacted by the new reality of students that the digital world has forged. There is a lot of innovation and adjustments in the educational context and I want to believe that experimentation and experience combined with virtualization resources are the path to be explored”, explains the director of AAE, João Tezza. “The Amazon offers an incredible sensory experience, associated with a profusion of scientific experiences related to sustainability, biodiversity conservation and ecosystem services”, he adds.
The Amazônia 21 Expeditions have different formats aimed at different focuses and audiences. In 2019, two expeditions aimed at students were carried out, involving 29 participants. In the beginning of 2020, two others were promoted: one aimed at startups and a customized version for a group of investors from other countries.
Although the priority target-audience is universities and training centers, the initiative has the potential to also serve tourists seeking experience in the forest and other groups, molding themselves to each case. In addition, AAE is developing training modules with distance learning to be made available soon, expanding access to content to a broader audience.
Not only do participants in the expeditions receive a positive impact throughout the process, but so do the communities visited, with the enhancement of their knowledge and culture and an increase in income from the sale of artisanal production, guide services and food.
“We feel like we’ve accomplished something when we see the deep and true exchange that people have when they are here with us, whether in the academic field or in the holistic, sensory field, in connection with nature and with communities. And it is certainly a little seed that we plant, thinking about a better society and involving people who, in the future, may be in decision-making positions in the country”, evaluates Maria Eugenia Rocha Tezza, executive coordinator of AAE.
AAE also promotes the Amazônia 21 event, which brings together participants from the expeditions and an interested public for debates, tasting Amazon flavors and other activities, seeking to focus on the challenge of reconciling economic development and environmental conservation. The first two editions took place in Curitiba and the third should be held
What was said about the business
STAGE OF BUSINESS
WHAT IS THE BUSINESS?
It prepares undergraduate and graduate students for new skills in the 21st century, with the Amazon rainforest as a main focus.
WHAT DOES IT SOLVE?
The expeditions are for training, complementation and immersion to assist students in their academic path, but also to bring these people closer to the Amazon, including the environment, culture, economy and opportunities aimed at promoting sustainability.
POSITIVE SOCIOENVIRONMENTAL IMPACTS
Thirty expedition leaders and 200 spectators at two Amazônia 21 events positively impacted by the interventions in the first year of operations.
SUSTAINABLE DEVELOPMENT GOAL
RESPONSIBLE CONSUMPTION AND PRODUCTION
SUSTAINABLE CITIES AND COMMUNITIES
Expeditions for young people and adults in the Amazon – startups, students and other audiences.
Business in the beginning of operations. They plan to increase the number of annual expeditions.
DOES IT MAKE ITS PURPOSE CLEAR?
DOES IT MONITOR ITS IMPACT?
WAS IT ACCELERATED?
DID IT RECEIVED INVESTMENT?
JOÃO TEZZA NETO E MARIA EUGENIA TEZZA